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The Loop
Notes from inside the game.
Articles, opinion and the occasional bit of club news — on member value, communication, and what it takes to run a club people don’t want to leave. Written by people who play in these clubs and build the systems behind them.
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Notes from inside the game.
A second home.
Growing up in New Zealand, our golf club was a second home. Why connection is what really grows the game — and how the right technology protects it.
Read the article →It started with a coffee with a chairman.
The story of Looper — the problem every club knows by heart, and the people the product was really built for.
Read the story →The course ahead.
Where Looper is going — one engine, features every club inherits, an open door for partners, and AI on the club's side of the table.
Read the article →Is golf club membership still worth it?
As fees climb, members are quietly doing the maths. Here's what they find — and what the best clubs do about it.
Read the article →